News_Networks

(Forbes) How The CW Is Betting On Sports To Attract Viewers And Advertisers

“Over the summer, executives at the CW Network put together the early season college football schedule. Under a sublicensing agreement with ESPN, the CW airs 13 Atlantic Coast Conference football games each year, but the network often airs games that ESPN would rather not broadcast. This week, though, ESPN is likely envious.” Click here to […]

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(SBJ) CW angling for major impression ahead of first ranked college football matchup

“Brad Schwartz couldn’t hide his excitement. Yes, the president of The CW was rooting for USF to upset Florida last week in Gainesville. No, he doesn’t have any obvious ties to the school. The impetus for that interest? That’d be because The CW is broadcasting this week’s matchup between No. 5 Miami and No. 18 […]

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(B&C) Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement

“Nexstar Media Group said it signed a long-term deal with Comscore to provide cross-platform audience measurement metrics for its local stations, its The CW network nationally and its digital assets. The contract follows a process in which Nexstar invited measurement companies to submit proposals for improved audience measurement.” Click here to continue reading via Broadcasting […]

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(Inside Radio) NewsNation Launches Audio Network, Leveraging TV News Clips For Radio.

“Nexstar Media Group’s cable news network NewsNation is branching into the audio business. Its NewsNation Audio Network offers ready-to-broadcast audio clips culled from its TV news programs for participating radio stations and audio platforms. “The NewsNation Audio Network will offer an ongoing daily service of audio clips featuring coverage from its reporters and breaking news […]

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(Variety) The CW Unveils New Branding Look, Dropping the ‘The’ and Embracing a ‘Hot Sauce’ Color Palette (EXCLUSIVE)

“The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new red-orange color palette that the network calls ‘CW hot sauce.’” Click here to continue reading via Variety.com.

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(Variety) Can The CW Survive Without Superheroes and Teen Soaps?

“The CW systematically stripped away its superhero dramas and teen-centric soaps during the 2022-23 television season, taking the foundation of its primetime programming slate down to the studs. Now comes the reveal of a renovation that leans heavily on niche sports, noisy unscripted series, procedural dramas and broad-skewing comedies.” Click here to continue reading via […]

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(Variety) Inside The New CW: Network Chiefs Explain How They’re Measuring Success, Leaning Into Adult Dramas and the Path to Profitability

“The CW that audiences see when they tune in this fall won’t look like the CW of years past – but it also won’t look like the CW that new owner Nexstar actually intends to offer consumers moving forward.” Click here to continue reading via Variety.com.

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(NY Times) LIV Golf Reaches TV Deal, Putting Saudi-Backed Tour on the Air

“LIV Golf, at last, has a television deal in the United States. “The new circuit, bankrolled by Saudi Arabia’s sovereign wealth fund and the catalyst for a year of turmoil in men’s professional golf, said Thursday that its 54-hole, no-cut tournaments would air on the CW Network and its app beginning next month.” Click here […]

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