Station Profile

MyAustinTV on KBVO-TV was launched Oct. 21, 2009 by KXAN-TV. MyAustinTV, a MyNetwork TV partner station, is a sports and entertainment channel serving Central Texas and broadcasts in high definition on KBVO-TV. KBVO is the home of locally produced high school football on Thursday evenings throughout the fall. KBVO was the first Central Texas media outlet to put high school football on the regular schedule. KBVO is the Central Texas home of the San Antonio Spurs NBA basketball, as well as ACC football and basketball.

Market Profile

Austin, TX is in the 35th largest DMA in the United States, with a population of approximately 2,284,400 and 1,000,680 television households, as reported by Nielsen Media.

Austin was the 9th fastest-growing metro area in 2016, adding almost 60,000 residents. It has moved from DMA rank #51 to #39 in just 10 years. As the capital of Texas, Austin is a vibrant, modern metropolis, home of the University of Texas Longhorns, state of the art research facilities, multiple Fortune 500 companies, and high-tech venture capital investment.   Austin’s economy is a roaring, job-producing engine, with unemployment finishing at just 2.7% at the end of 2017.  Culturally influential, Austin is home to the South By Southwest Interactive, Film, and Music Festival (SXSW), the Austin City Limits Music Festival, and the Formula 1 United States Grand Prix. Despite being an influential, high-tech town, Austin retains it small town feel and charm for locals and visitors alike.

Station Contact Information

908 W. Martin Luther King, Jr. Blvd. Austin, TX 78701 P: (512) 476-3636


Station Contacts

Eric Lassberg, General Manager

Amy Anderson, Director of Sales

Haley Cihock, News Director

Joany D’Agostino, Director of Marketing

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