Station Profile

Nexstar has operated KNWA since late 2003. Nexstar changed the call letters of two stations to strategically relaunch KNWA with a focus on Northwest Arkansas (NWA). KNWA is proud to cover NWA, which is often ranked among the best places in America to live and work, according to publications like Forbes magazine and US News & World Report. The station also features a strong focus on weather, as well as the largest sports team in the state, the Razorback Nation. The station’s syndicated programming includes Entertainment Tonight and Judge Judy.

Market Profile

Ft. Smith / Fayetteville, AR is in the 96th largest DMA in the United States, with a population of approximately 753,900 and 348,990 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 84% (43% wired, 41% ADS). The area is home to Wal-Mart, Tyson, JB Hunt and the University of Arkansas. It’s also one of the fastest- growing metropolitan areas in the country.

Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007

Station Contact Information

609 W. Dickson Street 3rd Floor Fayetteville, AR 72701 P: (479) 571-5100

Station Contacts

Lisa Kelsey, General Manager

Sarah Noblin, Director of Sales

Lisa Brence, News Director

Jody Birchfield, Promotions Manager

Scott Marshall, Digital Media Manager

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