Station Profile

Market Profile

San Francisco, CA is in the 10th largest DMA in the United States, with a population of approximately 6,503,400 and 2,520,350 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 65% Wired and 24% ADS. The Bay Area is the tech capital of the world and a top international tourist destination and it continues to drive the economy of the State of California. Since 2011, the Bay Area, with an abundance of high paying industries attracting highly skilled and educated workers, has outpaced the entire country in economic growth. Tech, Bio-Tech, Healthcare, Tourism and Education are among the leading industries and the Bay Area is home to such high-profile industry leaders as Apple, Google, Facebook, Salesforce, and Twitter. Amazon, Microsoft and Comcast also have a major presence and the area is increasingly attractive to international companies. The Bay Area is renowned for its outdoor lifestyle, moderate climate, quality of life, top-tier universities at Stanford and UC Berkeley, first class cultural attractions, and is home to several major league sports teams including the 2016 NBA Champions Golden State Warriors, along with the MLB San Francisco Giants, MLB Oakland A’s, NFL San Francisco 49ers, NFL Oakland Raiders, and NHL San Jose Sharks. Source: Nielsen, US Bureau of Economic Analysis, San Francisco Chronicle.

Source: Nielsen Media

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