Station Profile

Nexstar Broadcasting Group purchased KWKT-TV a FOX affiliate, from Communications Corporation of America on December 31, 2014. Signing on the air March 13, 1988, TV 44’s slogan, “It’s on Us”, was short lived before it acquired the FOX Network affiliation. In those early days, FOX 44 aired The FOX Kids Club and Kids Cast, a Kids newscast produced through the station’s association with the Adopt A School Program. Fast-forward to January 28, 2008, KWKT-TV launches the markets first news-at-nine newscast at 9pm, M-F. Through the digital transition, KWKT-TV was the first station to air syndication in HD with Two & a Half Men, the first to air local and national commercials in HD as well as the first full-length live HD telecast, The Sickle Cell Telethon. FOX Sports gives the station a strong base with the NFL, NASCAR, the UFC, MLB, College Basketball, USGA Golf and World Cup Soccer. KWKT-TV’s syndicated programming includes The Goldbergs, Mom, The Doctors and Steve Harvey. KWKT-TV is also the “Official Dallas Cowboys Station” offering viewers the Dallas Cowboys Preseason, Special Edition with Jerry Jones, The Jason Garrett Show and the Cowboys Post Game Show. Other stations that can be found on KWKT channel 44 include MyNet Y-28 on 44.2, Estrella Network on 44.3 and Bounce TV on 44.4.

Market Profile

Waco / Temple / Bryan, TX is in the 83rd largest DMA in the United States, with a population of approximately 890,132 and 411,930 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 37% wired, 45% ADS. The birthplace of Dr. Pepper, Waco also is home to The Texas Ranger Hall of Fame & Museum, The Texas Sports Hall of Fame and the Waco Mammoth Site. The market also houses the largest active duty armored post in the U.S. Armed Services, Ft. Hood, numerous colleges and universities including Baylor, Texas A & M, Texas A & M Central Texas, Mary Hardin Baylor and Central Texas College.

Source: TVB, US Census Bureau 2013 estimate

Station Contact Information

8803 Woodway Drive Waco, TX 76712 P: (254) 776-3844

Station Contacts

Mike Lee, VP & General Manager

Steve Guenzler, Director of Sales

Dean Wetherbee, News Director

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