Station Profile

WPHL-TV, now known as PHL17, signed on the air September 17, 1965. PHL17 produced and aired numerous local television shows over the years, including kids’ favorite Wee Willie Webber’s Colorful Cartoon Club, Dr. Shock’s Horror Theater, and the 1980s teen dance hit Dancin’ on Air that included the TV debut of Madonna. During much of the 1970s and 1980s, the station was known as “The Great Entertainer.” The station has a long history of carrying college and professional sports including the Phillies, Sixers, Flyers, Eagles, Big 5 and currently the MLS Union and NLL Wings.  PHL17 has been home to the Mummers Parade for over 25 years, a New Year’s Day tradition. On September 5, 2006, the station became an affiliate of MyNetworkTV.  The station runs Philadelphia’s most popular sitcoms Big Bang Theory, Modern Family, The Goldbergs and Mom along with other local favorites Two and a Half Men, Friends and Seinfeld.

In addition to its popular programming, PHL17 is committed to serving the community.  Our commitment shows best in the many ways we give voices to those we serve through our programming that includes a local guest driven weekday “PHL17 Morning News”, our weekly “In Focus” community affairs program and our weekly “Weekend Philler”. PHL17 also carries Action News at 10p.  Viewers can catch PHL17′s Events Team throughout the Delaware Valley at Union, Temple and Phillies games, Mummers charity events, marathons, and other sponsored events.

Market Profile

Philadelphia, PA is in the 4th largest DMA in the United States, with a population of approximately 7,149,712 and 3,176,540 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 79.3% wired, 11.1% ADS. Philadelphia and surrounding areas are home to many well known historical sites like – the Liberty Bell, Independence Hall and Valley Forge.  Healthcare, Pharmaceutical and Colleges/Universities continue to be economic drivers for the region.  The Phillies (MLB World Series winners 1980 & 2008), Eagles (NFL Super Bowl winner 2018), Flyers (NHL Stanley Cup winners 74 & 75) and the Sixers (NBA Champions 1955, 1967 & 1983), the Union (MLS) and the Wings (NLL) all call Philadelphia home.

Source: Nielsen Viewers in Profile, Philadelphia May 2019

Station Contact Information

5001 Wynnefield Ave Philadelphia, PA 19131 P: (215) 878-1700


Station Contacts

Vince Giannini, VP & General Manager

Dave Yost, Director of Sales

Matt Toal, News Director

Brent Schlesinger, Local Sales Manager

Mark Cifarelli, National Sales Manager

Emma Alkire, Digital Sales Manager

© 1998-2024, Nexstar Media Group, Inc. | All rights reserved