Company News

Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms. 

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New Beginnings With Susan Tully and Nexstar | The News Director’s Office

(KTLA-TV) In 2019, Nexstar Media Group completed acquisition of Tribune Media, creating the nation’s largest local television broadcaster, and making KTLA part of the “Nexstar Nation” family. Joining Jason and Bobby in the Office is Susan Tully, Nexstar’s Senior Vice President of Local Content Development. Susan explains Nexstar’s core beliefs and their commitment to serving […]

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