Community Involvement

 

We embrace the communities in which we operate and pride ourselves on our service with non-profit organizations, charitable sponsorships and donations, and outreach to those in need.

On a company-wide basis, we engage in a variety of community initiatives each year, including:

  • Founder’s Day of Caring: Nexstar’s Founder’s Day of Caring occurs each year in June. Staff members across the company receive paid time-off for volunteer work in their communities. The choice of which organizations to support is made at the local level, and covers a wide range of charities and social service agencies. In 2023, 5,700 Nexstar employees across the company volunteered more than 17,500 hours of services at 240 charitable organizations.
  • Feeding America: 2023 marked the final year of Nexstar’s multi-year partnership with Feeding America®, the nation’s largest domestic hunger relief organization. Over four years, Nexstar donated more than $2 million in television airtime and financial support to the organization.
  • Remarkable Women: Nexstar’s “Remarkable Women” initiative celebrates local women who inspire, lead, and pave the way for other women to succeed. Each year’s winner is selected from a pool of nominees from across each of Nexstar’s and its partners’ 117 markets. The winner is announced during a special program airing on NewsNation and awarded $10,000 to contribute to the charitable organization(s) of her choice.
  • Project Roadblock: Each year, Nexstar’s television stations participate in “Project Roadblock,” a national multiplatform program aimed at preventing drunk driving. Sponsored by the Television Advertising Bureau, The NTHSA, and The Ad Council, Nexstar TV stations donate airtime and news coverage to the issue.
  • Red Cross: Our TV stations partner with the Red Cross during times of crisis to assist victims affected by natural disasters in the communities we serve. In 2023, Nexstar’s TV stations helped raise more than $1.1 million for the Red Cross.
  • Nexstar Charitable Foundation: The Nexstar Media Charitable Foundation awards approximately $350,000 in grants each year to charitable and non-profit organizations serving the communities in which we operate.

In addition to our companywide community initiatives across our more than 200 owned or partner stations in 117 markets, Nexstar is actively involved in more than 1,775 community outreach initiatives each year. Nexstar and its partner stations work with local community groups to increase awareness, raise money and otherwise assist these local groups with their missions. Stations run promotions and air content related to the initiative and station employees participate in local events.

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