Station Profile

KARZ is the Sister Station to KARK-TV and commonly referred to simply as “The Z”. KARZ’s main focus is to provide an edge and entertaining programming lineup on a local level as well as offering popular syndicated shows such as Tyler Perry’s House of Payne and Family Guy. In the Fall of 2009, KARZ received state-wide recognition for the launch of Fearless Live, live High School football games in their entirety during prime. KARZ and it’s website, ArkansasMatters.com continue to grow audience as well as business with a unique, hybrid-marketing style of advertising that allows clients the opportunity to advertise locally inside the marketing of KARZ’s programming. The station continues to find it’s own identity in the Little Rock DMA and grow in popularity with its three-hour comedy block in the afternoons, Judge Joe Brown, and The Office.

Market Profile

Little Rock / Pine Bluff, AR is in the 59th largest DMA in the United States, with a population of approximately 1,308,450 and 587,660 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 90% (38% wired, 52% ADS). The largest employers in this market are Arkansas State Government, Axiom Corporate Headquarters, Dillard’s Corporate Headquarters, a number of universities in the area and healthcare. Source: TVB, Arkansas State Chamber of Commerce.

Station Contact Information

1401 West Capitol Ave. Suite 104 Little Rock, AR 72201 P: (501) 340-4444


Station Contacts

Mike Vaughn, General Manager

Chad Beckham, Director of Sales

Austin Kellerman, News Director

Vicki McRae, Sales Manager

Nathan Stamp, Local Sales Manager

Katie Howard, National Sales Manager

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