KDAF D.2

Station Profile

Market Profile

Dallas / Ft. Worth, TX is in the 5th largest DMA in the United States, with a population of approximately 8,408,836 and 3,130,430 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 25.2% wired, 17.0% ADS. KDAF over-indexes the over-the-air market percentage with the market at 37% and KDAF at 49%. Dallas-Ft. Worth ranks #2 in overall real estate prospects for the year ahead in both U.S. & Canada (Urban Land Institute/Price Waterhouse Cooper). Dallas-Ft. Worth is home to 22 of the top Fortune 500 companies and home to five major league sports teams including the Dallas Cowboys, Dallas Mavericks, Dallas Stars, The World Champion Texas Rangers & FC Dallas.