Station Profile

Market Profile

Dallas / Ft. Worth, TX is in the 5th largest DMA in the United States, with a population of approximately 7,023,734 and 3,130,430 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 25.2% wired, 17.0% ADS. KDAF over-indexes the over-the-air market percentage with the market at 37% and KDAF at 49%. Dallas-Ft. Worth ranks #2 in overall real estate prospects for the year ahead in both U.S. & Canada (Urban Land Institute/Price Waterhouse Cooper). Dallas-Ft. Worth is home to 22 of the top Fortune 500 companies and home to five major league sports teams including the Dallas Cowboys, Dallas Mavericks, Dallas Stars, Texas Rangers & FC Dallas.

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