KFOR

Station Profile

Signing on as Oklahoma’s first television station, KFOR has a long rich history of broadcasting excellence.  KFOR’s commitment to news and weather is evident as the station has been awarded three national Emmys and dozens of regional Emmys. Since 1995 alone, the station has been awarded 36 golden statues, and numerous other journalistic and design awards.

KFOR has always been a pioneer in the broadcast industry.  In 1954, KFOR (WKY) was the first station in the country to issue a tornado warning, going against government regulations, to save lives in the viewing area.  KFOR was the first local station in the country to broadcast in color.  It was the first to introduce color Doppler weather radar and, in the 1990s, was the first station to broadcast pictures and video of severe weather via cell phones.

KFOR is a news leader and covering stories that matter to Oklahomans.  The station’s tagline “Looking Our For You” is illustrated in news franchises like In Your Corner, Pay it 4Ward, A Place to Call Home, Is This A Great State Or What?, and Kids with Courage. In Oklahoma, KFOR produces the only local political show Flash Point, which has been on the air for more than a quarter of a century.

In 2017, KFOR moved into a brand new, state-of-the-art television station. The open concept building was built with safety and technology as priorities. The windows are 200 mph projectile resistant and the structure is rated to withstand an EF3/EF4 tornado, which is an absolute necessity in Oklahoma.

KFOR is a community leader and plays important roles in more than 26 annual events, including the Oklahoma City Memorial Marathon, Weather School, Fans 4 Oklahoma, National Weather Service Festival, Warmth 4 Winter Coat Drive, Salvation Army Angel Tree, Red Kettle Drives and many more.

Market Profile

Oklahoma City, OK is in the 47th largest DMA in the United States, with a population of approximately 1,649,000 and 737,090 television households, as reported by Nielsen Media.

The DMA spans 34 counties stretched over 32,000 square miles.  Cable/ADS penetration is 72.4% (36.9% wired, 35.4% ADS).  Oklahoma is the third largest producer of natural gas and sixth largest producer of oil in the country.  It also ranks as number two for wind power capacity and has the second lowest property and corporate income taxes per capita.  Oklahoma City has the largest concentration of aviation and aerospace firms in the region and the area’s bioscience presence garners national and international attention. The OKC Metro is also the proud home of Tinker Air Force Base.

Oklahoma’s diverse landscape brings diverse weather.  With four distinct seasons and a location where warm, humid Gulf air systems from the south converge with Rocky Mountain air systems from the west, the Oklahoma City region is a haven for meteorologists who study world-wide weather.

Oklahoma City DMA is home to the Oklahoma City Thunder NBA team as well as the two of the fiercest rivals in the Big 12 conference, The University of Oklahoma in Norman and Oklahoma State University in Stillwater.