KJTL

Station Profile

Mission Broadcasting acquired KJTL in June 1999 and operates with a joint sales agreement and shared services agreement with KFDX. The stations syndicated programming includes Modern Family, Big Bang Theory, Steve Harvey and Dr. OZ. KJTL is the official station of the Dallas Cowboys in the Wichita Falls DMA, presenting pre-season games, Special Edition with Jerry Jones and the Cowboys Huddle Show. KJTL has the market’s only 9pm newscast.

Market Profile

Wichita Falls, TX is in the 149th largest DMA in the United States, with a population of approximately 367,196 and 158,250 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (28% wired, 60% ADS). The largest employers in this market are Sheppard Air Force Base, United Regional Health Care System, and Wichita Falls Independent School District.