KOLR D.4

Station Profile

Market Profile

Springfield, MO is in the 73rd largest DMA in the United States, with a population of approximately 961,524 and 445,800 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 82% (27% wired, 55% ADS). The largest employers in this market are Bass Pro, Cox Health Systems, Mercy Hospitals, Amazon, and Walmart.