Station Profile

KYLE-TV serving Bryan/College Station expanded its coverage area market-wide with the launch and rebranding of Y28 on July 1, 2015. For nearly 2 decades, KYLE-TV simulcast the FOX signal from KWKT while inserting local commercials. With the re launch of KYLE-TV, advertisers reach the entire Waco-Temple-Killeen-Bryan-College Station area. The strengthened programming lineup includes Law & Order CI, American Ninja, TMZ and TMZ Live to name a few. The programming is strategically placed that viewers and advertisers alike gain from the lineup-talk, sitcom, court and lifestyle targeting males and females independently. KYLE-TV Y28 is broadcast over the air on 28.1 and also on KWKT 44.2. Its sister station, FOX 44 broadcasts over the air on KWKT 44.1 and KYLE 28.2. Estrella TV is broadcast on KYLE 28.3. In September of 2016, LAFF TV was added to the KYLE channel lineup on 28.4.

Market Profile

Waco / Temple / Bryan, TX is in the 83rd largest DMA in the United States, with a population of approximately 890,132 and 411,930 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 37% wired, 45% ADS. The birthplace of Dr. Pepper, Waco also is home to The Texas Ranger Hall of Fame & Museum, The Texas Sports Hall of Fame and the Waco Mammoth Site. The market also houses the largest active duty armored post in the U.S. Armed Services, Ft. Hood, numerous colleges and universities including Baylor, Texas A & M, Texas A & M Central Texas, Mary Hardin Baylor and Central Texas College.

Source: TVB, US Census Bureau 2013 estimate

Station Contact Information

8803 Woodway Drive Waco, TX 76712 P: (254) 776-3844

Station Contacts

Mike Lee, VP & General Manager

Steve Guenzler, Director of Sales

Dean Wetherbee, News Director

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