WBGH-CD

Station Profile

Nexstar Broadcasting Group acquired WBGH, a NBC affiliate, in December 2012, from Newport Television. WBGH re-entered the Binghamton market in 1996 as its NBC affiliate. As a sister station to WIVT, Newschannel 34, local news is simulcast on WBGH providing more Local News, Local Weather and Local Sports to the market. WBGH syndicated programming has grown to include the finest shows in syndication; Modern Family, Dr. OZ, Judge Judy and Steve Harvey. The station prides itself on partnering with NBC to provide the Binghamton market with Sunday Night Football, Notre Dame Football, the PGA Tour and the highest rated events on television, the Winter and Summer Olympics.

Market Profile

Binghamton, NY is in the 162nd largest DMA in the United States, with a population of approximately 297,641 and 133,620 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 92.0% (62% wired, 29% ADS). Renowned as the birthplace of IBM, joined by nationally known companies like Lockheed Martin and BAE Systems, all providing a stable economic workforce. Binghamton University, ranked #4 as the best value for Public Universities (Princeton Review) and #12 best value among Nations Colleges (Kiplingers) provides the economy with over 16,000 students and a highly educated workforce. Ranked by Forbes Magazine as one of the most affordable housing markets in the U.S., supported with nationally recognized Health Care Systems, one of the best public school systems in the nation, add in recreational events like the Dick’s Sporting Goods Open, our lakes and rivers and you will see why the quality of life in Greater Binghamton is second to none.