WGHP

Station Profile

FOX8/WGHP is the FOX affiliate serving the Greensboro/High Point/Winston-Salem, North Carolina Television Market (47th). Historically one of the strongest FOX affiliates in the country for news viewership, WGHP currently produces 11.5 hours of local news per day and more than 20 hour-long locally produced specials throughout the year. These specials focus on localism and expand on long running franchises such as Roy’s Folks, Good News Friday, High School Football and local Veterans.

As the “home” market for NASCAR, FOX8 leads the country in viewership levels for NASCAR races and NASCAR related programming. In addition to serving the market as the most watched local news source, the myFOX8.com website has grown to become the most used television news website in the market, state, and consistently ranks in the top 20 in the entire country for usage.

WGHP’s “Start local. Stay Local.” slogan is defined by its news commitment and decades long history of community service. For more than 30 years, FOX8 has worked with The Salvation Army and corporate partners on programs such as Give a Kid a Coat, FOX8 Gift for Kids and the annual Triad Holiday Concerts that account for the largest single food drive in the region. Additionally, FOX8 partners with JDRF, Special Olympics of North Carolina, March of Dimes, and countless other non-profit organizations to help raise money and awareness for deserving causes.

Market Profile

Greensboro, NC is in the 49th largest DMA in the United States, with a population of approximately 1,621,306 and 756,270 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 48.0% wired, 35.0% ADS.