Station Profile

WGMB-TV is the youngest station in the Baton Rouge market, signing on August 11, 1991. It’s sister stations are NBC affiliate, WVLA; and CW affiliate, WBRL. WGMB aired its first newscast in March 2007 and with it provided the first and only 9pm newscast in the city. This has positioned us as a news of convenience in the market compared to other later newscasts. By airing NASCAR, MLB, College Football and NFL, including most of the New Orleans Saints games each season, WGMB has become the go to station for sports fans in Baton Rouge. We also have a very community oriented news team that contributes their time and talents to various organizations throughout the year.

WGMB’s syndicated programming includes Mike and Molly, The Big Bang Theory, Modern Family and Are We There Yet?.

Market Profile

Baton Rouge, LA is in the 95th largest DMA in the United States, with a population of approximately 825,693 and 357,270 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 66.0% wired, 29% ADS. Louisiana’s film industry has grown steadily, with employment growing 23% per year, a national high. This combined with industrial and technological companies moving into the area has pushed employment in the city to an all time high of 367,000. Area Development also ranked Louisiana as America’s 6th best state for doing business in 2013.

Source: Nielsen Media, Area Development Magazine. Baton Rouge Area Chamber of Commerce

Station Contact Information

10000 Perkins Road Baton Rouge, LA 70810 P: (225) 766-3233


Station Contacts

Eric Thomas, VP & General Manager

Cheri Engelhardt, Market Sales Manager

John Walton, News Director

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