WJBF

Station Profile

Augusta’s ABC Affiliate, WJBF began broadcasting on Thanksgiving weekend in 1953 as Augusta’s first local television station. Later WJBF became the first stations in the Southeast to broadcast in full color. Always a market leader, WJBF has been a favorite of the Augusta community ever since. Operated by Media General from 2000-2016, WJBF was purchased by Nexstar in the fall of 2016. WJBF is recognized as Augusta’s market leader… with award winning news coverage, the market’s most comprehensive severe weather coverage and the area’s largest family of locally produced programming and live sporting events. One locally produced program, The Parade of Quartets, is recognized as the longest continuously running local program in the US, on air for over 65 years. WJBF has received recognition for local news excellence and service to the community, including regional Edward R. Murrow Awards, EMMY and ADDY Awards and is a multiple winner of the Georgia Association of Broadcasters Station of the Year Award. WJBF is dedicated to providing hyper-local programming that is relevant to consumers in the Augusta-Aiken market. In addition, we provide the market’s strongest platform to help drive success for Local and National advertisers. WJBF’s leading community involvement is second to none, featuring widely recognized campaigns like Giving Your Best, The Jefferson Awards, Golden Apple Awards, Scholar Athlete, Best of the Class and more. In addition, we are the Augusta area’s destination for live broadcasts of local high school football match-ups through our Game Night Live, Football Friday Night and Border Bowl franchises. WJBF is laser focused on providing the absolute finest in local news coverage; innovative locally produced programming and the highest level of service to the communities we serve. Since 1953, we are Augusta’s hometown station.

Market Profile

Augusta, GA is in the 110th largest DMA in the United States, with a population of approximately 631,670 and 287,840 television households, as reported by Nielsen Media.

The Augusta, Georgia-Aiken, South Carolina DMA is located on the Central Savannah River Area encompassing counties in both Georgia and South Carolina.

Cable and ADS penetration in the market is estimated to be 87%. Augusta is recognized around the world as the home of the Augusta National and the Masters Golf Tournament. But Augusta is so much more. With a growing economy, many recreational opportunities and a low cost of living, Augusta is a great place to live, work and raise a family. Over the next three to five years, the Augusta-Aiken market is expected to see higher than normal growth as the US Army consolidates its Cyber Command Headquarters to Augusta’s Fort Gordon. As a result of this new development, many well-known high-tech companies are moving to the Augusta area to support the Army’s growing cyber mission. This influx of new companies, combined with an already robust local economy, will accelerate growth and opportunity over the next three to five years in our area. Some of the largest employers in the Augusta-Aiken market are The US Army – Fort Gordon, AECOM, EZ-Go, Club Car, Bridgestone-Firestone, International Paper, and a very robust medical community featuring eight major hospitals and the Medical College of Georgia.