Station Profile

Market Profile

Lansing, MI is in the 113th largest DMA in the United States, with a population of approximately 592,596 and 271,010 television households, as reported by Nielsen Media.

Lansing is the capital of the State of Michigan, East Lansing is home to Michigan State University and the Lansing Area has the two newest GM plants in the United States. Greater Lansing is home to three medical schools and two law schools including the nation’s largest, Thomas M. Cooley Law School. Cable/ADS penetration in the market is estimated to be 85% (51% wired, 34% ADS). Lansing’s largest employers are The State of Michigan, Michigan State University, Sparrow Health System, General Motors, Lansing Community College and Ingham Regional Medical Center. Jackson’s top employers are CMS Energy, Henry Ford Allegiance Health, and the Eaton Corporation. Companies with headquarters in the Lansing area include insurers: Accident Fund, Auto-Owners Insurance, Farm Bureau Insurance, and Jackson National Life, along with tech and financial companies ACD.net, Lake Trust Credit Union, and Liquid Web.

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