WPNY-LP

Station Profile

WPNY-LP, a my network TV affiliate, was acquired by Nexstar Broadcasting in late 2003. WPNY is operated by WFXV, the Fox affiliate for the market. The combined resources of WFXV, WPNY-LP, and WUTR provide operating efficiencies for all three stations and a viable alternative for area advertisers. WPNY’s syndicated programming includes People’s Court, Dateline, and How I Met Your Mother. In addition to high quality entertainment programming WPNY airs several high profile sports franchises including, ACC Basketball and Football, NY Giants pre season Football, and NY Yankees Baseball.

Market Profile

Utica, NY is in the 171st largest DMA in the United States, with a population of approximately 231,050 and 103,310 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 94% (67% wired, 27% ADS). The largest employers in this market are Mohawk Valley Network, Oneida Indian Nation-Turning Stone Casino, Mohawk Valley Health Systems. Higher education institutions including , Hamilton College, Utica College, and SUNY Poly are also major employers in the market.