WPRI

Station Profile

Nexstar Broadcasting Group owns WPRI-TV, a CBS affiliate. The station was previously owned by LIN Media and then Media General. WPRI is Channel 12. WPRI, through its news brand, Eyewitness News, is a market leader with In-Depth and Investigative local coverage. The station is a trusted leader in the market and is committed to serving the local viewers of Rhode Island and Southeastern Massachusetts. WPRI is the official station of the New England Patriots in Rhode Island. Beyond local news, WPRI is committed to local programming including the only local lifestyle show in the market, The Rhode Show. The station also produces many other local programs including, Sports Wrap, Newsmakers, Executive Suite, State of Mind, Money Pros and Summer Stars. WPRI has won numerous awards including Emmy Awards, Edward R. Murrow Awards and AP News Station of the Year Awards.

The station also provides the most advanced and best news digital product in the market, wpri.com.

Market Profile

Providence, RI is in the 53rd largest DMA in the United States, with a population of approximately 1,469,750 and 647,790 television households, as reported by Nielsen Media.

The current Cable/ADS penetration in the market is estimated to be 84% Cable and 9% ADS, with 7% OTT. The city of Providence, one of the oldest in the United States, was founded in 1636 and is the capital of Rhode Island. Rhode Island is nicknamed the “Ocean State” due to its numerous beaches and the abundance of coastline.