Station Profile

On July 20, 2023, Nexstar acquired WSNN-LD (The Suncoast News Network) in Sarasota, FL. The acquisition has enabled WFLA-TV in Tampa to significantly increase and expand its leading local news presence within the Tampa Bay/Sarasota area; this includes Manatee, and Charlotte counties along the west coast of Florida. Home of the award-winning journalists of the “Suncoast News Network,” WSNN is a low-power independent station reaching more than 400,000 homes in the region. In addition, WSNN is carried on Comcast cable (channel 9) in Sarasota and on Spectrum (Channel 20, 1020) in the Tampa Bay coverage area. Currently WSNN delivers more than 50 hours of live local news every week. WFLA-TV, WTTA-TV, and now WSNN-LD are well positioned to cover political issues in Florida, and the state is almost always a battleground state in Presidential election years. On September 1, 2023, WSNN acquired the programming rights to “MyNet” TV distribution. The station’s syndicated programming includes People’s Court, the 700 Club, Maury, Seinfeld, and Extra.

Market Profile

Tampa, FL is in the 12th largest DMA in the United States, with a population of approximately 4,386,880 and 2,143,270 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is approximately 93% (78% wired, 15% ADS). In 2015, the region received numerous accolades, including, Best Place to Retire, Best Airport in the U.S., Best Active Lifestyle, Best Small Business Cities and Best Cities to Find a Job. Tampa Bay is home to 19 corporate headquarters with over $1 billion in annual revenue. Top Corporate Headquarters include: Baycare Health System, Inc., Publix Super Markets, Home Shopping Network, University of South Florida, WellCare, Citi, Tech Data, Tampa General Hospital, Raymond James Financial, Verizon, JP Morgan Chase and Jabil. Tampa is also home to Busch Gardens, The Tamp Bay Buccaneers (NFL), Tampa Bay Lightning (NHL), Tampa Bay Rays (MLB) and the Tampa Bay Rowdies (NASL).

Station Contact Information

2040 6th Street Sarasota, FL 34237 P: 941-361-4600

Station Contacts

Mark Higgins, VP & General Manager

Adam Huntley, News Operations Manager

Steve Blanchard, Director of Sales

Dave Ciliberti, News Director

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