Station Profile

Market Profile

Hartford / New Haven, CT is in the 32nd largest DMA in the United States, with a population of approximately 2,326,100 and 1,034,210 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 97.3% (82.9% wired, 14.4% ADS). Hartford/New Haven serves as the headquarters for several Fortune 500 companies, including United Technologies Corporation, Aetna Inc., and Northeast Utilities. Total SMSA retail sales are $11.1 billion annually.

Source: TVB, BIA Financial Network, Inc.

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